# About TrackIt Life

Canonical: https://trackitlife.app/about
Last updated 2026-10-13

A privacy-first platform for managing your household — built by two people who believe technology should respect its users.

## The story behind TrackIt Life

TrackIt Life started as a personal project. Alok wanted a simple way to track household finances without handing sensitive data to yet another SaaS platform that would mine it for insights, sell it to advertisers, or store it on servers he couldn't control.

What began as a budgeting spreadsheet evolved into something much more ambitious: a privacy-first platform, hosted in the EU and run by us, that connects finances, fitness, groceries, and nutrition — all under one roof, all under your control.

Every design decision reflects the same principle: your data belongs to you. Financial figures are encrypted at rest. AI features are optional and off until you switch them on. The entire platform runs on EU infrastructure with no third-party data sharing.

### Alok Iyengar

Founder & Product

Staff Sales Engineer by day, self-taught builder by night. Alok designed and built the entire TrackIt Life platform with the help of AI coding assistants — proving that domain expertise and determination matter more than a CS degree. His background in enterprise technology gives TrackIt Life its focus on security, scalability, and user experience.

### Chiara Ferrari

Co-founder & Design

Chiara brings the human side to TrackIt Life — shaping the product vision, user experience, and ensuring every feature actually makes people's lives easier. Her eye for clean design and insistence on simplicity keeps TrackIt Life focused on what matters.

### Built with AI, designed by humans

TrackIt Life is proudly AI-assisted. Alok uses AI coding tools to accelerate development — but every architectural decision, every privacy choice, and every product direction is made by humans. AI is a tool in our workflow, not a replacement for thoughtful engineering.

#### Privacy by design

Every feature, every model, every line of code is built with privacy as the default — not bolted on afterwards.

#### European sovereignty

Hosted in the EU and run by A&C Digital Ltd, a UK company.

#### Honest technology

No dark patterns, no hidden fees, no data monetisation. We charge a fair price and respect your intelligence.